Art and business may seem like two worlds that rarely intersect. However, there are many ways that you can use art in your business to create a more inviting space, stand out from the competition, and boost your bottom line. Here are five ideas to get you started.
Branding
Branding is an essential part of every business. Many companies are known to spend millions of dollars on branding alone. For example, it’s estimated that Coca-cola spends about $4 billion on branding alone. It’s quite a success considering that almost every country sells the brand.
Your business’s branding should be reflected in every aspect of your company, including the art on your walls. Using cohesive colors, styles, and themes will help reinforce your brand and make it more recognizable to customers. For example, if you own a spa, you might consider hanging relaxing paintings or photographs with nature scenes. Or, if you have a law office, you might want a more traditional look with framed portraits or landscapes. Additionally, you can use it on other things, such as your packaging and social media posts.
Packaging
Nowadays, people associate packaging with a company’s brand just as much as the product itself. That’s why putting some thought into your packaging design is essential. After all, it will be one of the first things potential customers see when they encounter your product.
You can use art on your shipping boxes to make them more eye-catching if you sell physical products. Beautiful custom-printed shipping boxes are a great way to add a personality to your brand while protecting your products during shipping. Plus, they’re eco-friendly and can be reused or recycled, which is essential to many consumers.
Another option is to use art on your product labels. This is a great way to add a pop of color or an interesting pattern that will make your products more noticeable on store shelves.
Social Media Posts
Social media is a powerful tool that can reach a broad audience with little effort. That’s why ensuring your social media posts are visually appealing is essential.
One way to do this is by using eye-catching graphics, such as infographics, illustrations, or charts. This great way to break up text-heavy posts and make complex information more digestible. Additionally, you can use beautiful images or videos to add some visual interest to your feed.
Another option is to use quote images. These are popular on platforms like Instagram and Pinterest. You can create quote images using free online tools or hire a designer to make them for you.
Interior Design
Art can also be used to create a more inviting atmosphere in your place of business. For instance, hanging colorful artwork near the entrance can help draw customers in if you own a retail store. And if you have a waiting room or reception area, using calming artwork can help put customers at ease.
Stand Out
In today’s competitive marketplace, finding ways to make your business stand out from the crowd is essential. Adding art to your space is one way to do that. For example, if you have a coffee shop, hanging local artwork could help attract customers looking for something different than the chain coffee shops down the street.
You can also use art to create unique customer experiences. For example, you could host an art opening at your business or offer customers the chance to develop their art. This is a great way to get people talking about your business and generate positive buzz.
Boost Bottomline
Investing in quality artwork can also be a wise financial decision for your business. Not only will it add value to your property, but it can also increase employee productivity and morale. Studies found that brighter workplaces with lovely designs have more productive staff than those that don’t. So hang some quality artwork in your office and watch your profits soar!
Personality
Your artwork choice can also reveal your company’s personality and values. For example, if you want to convey that your company is fun and approachable, you might choose whimsical or humorous art pieces. Or, if you want to show that your company is serious and professional, you might prefer more traditional or classic works. No matter what image you want to project, there’s sure to be some artwork that will fit the bill perfectly!
There are endless possibilities for using art in your business—the sky is the limit! So don’t be afraid to get creative and think outside the box to find ways to incorporate art into your business décor. Your customers (and bottom line) will thank you for it!
